HotTopics: The Future Of News: Latest Reader Study Shows News Publishers Caught Between TV And Internet
A fundamental shift is underway in how people find and use news and information traditionally provided by newspapers. Ten years into Internet usage, time spent online is increasing, taking eyeballs (and revenue) from other media and forcing traditional newspaper publishers to scramble to figure out how to retain readers and attract new ones. Outsell recently surveyed over 2,800 U.S. news consumers about their preferences and habits, and this data-rich HotTopics presents results of that study. It analyzes where users are turning for news and information, how they expect their usage patterns to change, where they have migrated online and for what, how buying and selling habits are affected by advertising methods, and how generations differ in their habits. The data shows how print-based businesses continue to fall out of favor, and the extent to which they have lost key roles in commerce through online classifieds, auctions, and free services such as craigslist. The role of generational differences is huge, with younger users the ones most likely to turn away from print. The HotTopics also identifies areas where newspaper publishers have core strengths, including entertainment listings, sports, and real estate news. A look ahead provides clues about trends in video and audio, customization, alerting services, and mobile information services. A list of essential actions provides direction to newspaper publishers looking to act strategically in a challenging market.
Pub Date: February 24, 2006
Type: HotTopic
Segments: NEWS ALL
Keywords: Users, Advertising, Aggregation, Business Models, Market Analysis, Publishing Technology, Sales, Search, Strategy
Pages: 46
Format: PDF 
We provide a link to download a PDF at the end of the purchase process.
Table of Contents
- Why This Topic?
- Methodology
- Newspaper Companies Fall Further Out of Favor Online
- News Companies Have Lost Their Central Place in Commerce
- Age Is the Fault Line Between Past and Future
- Good News for Publishers in Early Income Trends
- The Web Is Now First for Some Kinds of Content
- Building on News Strengths
- Emerging Preferences Provide Clues to What's Next
- Paying for Subscriptions
- Implications for News Publishers
- Outsell's List of Essential Actions
- Companies Mentioned in This HotTopics
- - ABC
- - Amazon.com
- - America Online
- - The Associated Press
- - Austin-American Statesman
- - Backfence
- - Bankrate
- - The Boston Globe
- - Business 2.0 Media
- - Cable News Network
- - CareerBuilder.com
- - CBS
- - CNBC
- - CNET Networks
- - Condé Nast Publications
- - Consumers Union
- - craigslist
- - Dow Jones & Company
- - eBay
- - The E.W. Scripps Company
- - Forbes
- - Fortune
- - Fox Entertainment Group
- - Gannett
- - Healthline Networks
- - HighBeam Research
- - Hotwire
- - Intuit
- - Kiplinger Washington Editors
- - Knight Ridder
- - MarketWatch
- - Metacritic
- - Monster Worldwide
- - The Motley Fool
- - Movies.com
- - MSN
- - MSNBC.com
- - MySpace.com
- - NBC Universal
- - Netflix
- - New York Times Company
- - News Corporation
- - Newsweek
- - NPR
- - Oodle
- - OpenTable
- - Orbitz
- - PriceGrabber.com
- - priceline
- - Reuters
- - Rotten Tomatoes
- - Shop Local
- - Shopping.com
- - Shopzilla
- - Time
- - Trader Publishing Company
- - Travelocity
- - The Tribune Company
- - TripAdvisor
- - U.S. News & World Report
- - Washington Post Company
- - WebMD
- - Yahoo!
- - Yelp
- - Zagat Survey