HotTopics: RSS Also Means Really Significant Scale-Up, With VeriSign Acquisition Of Moreover
This HotTopics looks at the significance of VeriSign's announced acquisition of Moreover Technologies in light of the exploding amount of traffic in news sites and blogs that are carried over RSS feeds. Unlike traditional aggregators, Moreover uses technology to scour the Web and harvest news and business information. Moreover has been the darling of the information industry, harnessing XML and RSS to create low-cost current awareness solutions without the cumbersome licensing infrastructure borne by its traditional competitors. The soon-to-be announced acquisition of Moreover by VeriSign provides deep pockets and robust technology that will make Moreover even more of a contender going forward. The HotTopics examines the synergies and strategic rationales behind the acquisition, and VeriSign's market opportunity as a creator of robust content syndication platforms that can be used to monetize content feeds.