HotTopics: My Way: RSS Puts Users In The Information Driver’s Seat

Author: Marc Strohlein, Chief Agility Officer

From our I-Market(SM) service for publishers, commercial information providers, and content software technology vendors. This HotTopics analyzes the impact of RSS technology for players in the information industry. It describes the changes and benefits that RSS is bringing to creators of content, to users as they self-aggregate, and to publishers and aggregators, many of whom are not moving fast enough to make RSS capabilities part of their products. The key to RSS is the increasing ease with which both creators and users of content can manipulate content delivery in ways that make many of the hallmarks of traditional distribution obsolete. The HotTopics includes an overview of how RSS works and examples of how it is being applied in creative new ways by both creators and users of information. It dispels the common myths about RSS, including that it is just for blogs. It identifies and evaluates companies involved in allowing users and content creators to manage RSS feeds. For publishers and aggregators, it concludes with a series of essential actions that will help build a strategy for profitably incorporating RSS into their offerings.