Content Software Technology: Text Mining and Visualization ? Science or Science Fiction?
Content intelligence is Outsell's term for the three types of Content Software Technology (CST) that are starting to find real-world applications: classification, categorization, and extraction technologies; content visualization; and automated content synthesis. This Briefing defines content intelligence in its various manifestations; illustrates examples of how this technology is being applied; and identifies key vendors and products. It highlights examples of companies and institutions applying these technologies, including Deutsche Bank, PeopleSoft, Hoover's, and the U.S. Department of Energy. The Briefing identifies the main players in each of the three categories and analyzes their product offerings; it also identifies the classification, categorization, and extraction technologies as the most mature, with real-world products in widespread use. For commercial content vendors, the technologies discussed in this Briefing represent opportunities to extract information and synthesize it into new products and services. For content deployment professionals, the Briefing cautions that buyers should be careful to fully test any such products with actual content and to apply the technology where the opportunity for real ROI is significant. For CST vendors, the challenge is to make the technologies comprehensible to mere mortals and to find partnerships with the content companies that will bring them to life.