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News Providers & Publishers

Companies in this information industry segment provide general interest news, facts about recent events, and information relevant to special interest groups. Information is delivered in many ways, including general news magazines, newspapers, real-time news feeds, press releases, and online portals.

Insights

Publishers At Analytics Fork in the Road

By Chuck Richard
July 13, 2010

The game-changing truth is that the publishers who take the left fork, toward the land of skimpy data and low-level audience and advertiser analytics, will slide to the bottom tier of performers or out of business altogether.

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Outsell has assembled a team of executive-level analysts, most of whom have over 20 years of experience in the information industry segments they cover.

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