Use of Interactive Media and Social Networking in Corporate, Healthcare, Education, and Government Roles

Author: Louise Garnett, Vice President

Outsell regularly surveys information users in the workplace and in academia - the students, faculty, healthcare providers, and corporate and government professionals commonly referred to as "knowledge workers" - to investigate what they spend for various types of information, what information they use in their jobs or studies, where they go to get that information, how they like to receive it, ways in which they communicate with others, and a host of other attributes. Mobile devices and social networks have been two hotspots in the consumer markets in recent years as more people have begun using them for both personal and professional reasons. It is important for information providers to understand these trends. This report is based on findings from our latest web survey of 6,000 information users and contains:

- Data and analysis on professionals' use of interactive media and social networking, broken out by corporate, healthcare, and education professionals;
- Data and analysis on professional vs. personal use of Facebook, LinkedIn and Twitter;
- Essential actions for publishers and information providers.