What Is Good Performance in 2009?
In the midst of an unprecedented economic downturn, information industry leaders want to know: How is the industry faring? What are other leaders doing to confront the issues the downturn presents? What is good performance in 2009? What does a “growth company” look like this year? This report addresses these questions and updates our 2009 information industry forecast to assist leaders in managing expectations for what their businesses can do this year. It provides a baseline to help you know whether your company is performing well this year, and contains:
- Outsell’s assessment of long-term implications of the shifting global economic foundation;
- Our revised 2009 growth forecast for the information industry and its segments, and suggested norms and benchmarks for realistic budgets;
- Analysis of dynamics in each of eight information industry segments;
- Essential actions for information industry leaders dealing with the recession.