Top 10 US Public News Companies: Print-to-Digital Market Size and Share

Author: Ken Doctor, Affiliate Analyst

Most regional news publishers don’t compete with one another; rather, in the largely geographically defined business, they compete with other media for ad revenue and for reader attention. Consequently, too little is known about how well news publishers are doing relative to one another. This report is a first effort to create a baseline of size and share metrics and provide a sense of movement within the News industry. Based on data Outsell collected about the top 10 public newspaper companies in the US, the report helps answer the questions in front of newspaper company CEOs and their operational leaders: “who is meeting the challenge best?” and “how can we learn from them?” It includes:

- A focus on two key metrics: overall company performance (total revenues, ad revenues, circulation revenues, and online revenues); and online usage (unique visitors and time spent on-site);
- Analysis of the importance of these metrics, reasons behind the movements tracked, and their implications;
- Top drivers associated with news publishers that are outperforming their peers;
- Essential actions for news publishers that want to keep up.