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The Research and Advisory Model Gains Favor Among Buyers

Author: Louise Garnett, Vice President

Outsell’s latest research shows that the research and advisory model continues to thrive among IT & Telecom research firms, and has even gained favor since last year despite price increases. This report includes:

- Market research spending patterns by job function;
- Data on 14 research and advisory service vendors used, by buyer function;
- Data on budget trends, perceived value, and potential product changes by customers of research and advisory service vendors;
- Essential actions for IT & Telecom research vendors that want to remain competitive.

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US $195.00

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October 12, 2007

Market Analysis

12 pages

US $195.00

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Keywords: Business Models

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