HotTopics: Click Fraud Reaches $1.3 Billion, Dictates End Of “Don’t Ask, Don’t” Tell Era

Outsell estimates click fraud is a $1.3 billion problem affecting publishers, advertisers, and Google, Yahoo!, and MSN (GYM). This level of fraud wouldn't be tolerated in other business services, and it won't go away on its own. In this HotTopics you will:

- Learn how click fraud takes advantage of the pay-per-click model

- Discover the true magnitude of the click fraud problem

- Understand the key drivers behind click fraud

- Get Outsell's essential actions for tracking and addressing the problem, plus accelerating development of pay-for-performance ad modelsIn researching this HotTopics, Outsell fielded a Web-based study in May 2006 of 407 advertisers from a cross-section of companies who control just under $1 billion of advertising spending.