The Changing Roles Of Content Management Functions: View From The Government Sector

The resources available to government content managers have declined significantly since last year. Budgets and staffing levels are down, and the move toward virtual services is more of a crawl. Yet, despite major hurdles

- or perhaps because of them

- government content managers are employing more business planning and strategic approaches to utilizing their limited resources. This Briefing examines the current state of government content management in federal, state, and other government units, and examines the issues unique to them. Among the major trends are significantly lower budgets; lower staffing levels; a slowing shift to digital resources; and an increasing targeting of users. The study includes Outsell data on reporting and staffing; users served and services offered; strategic management and marketing practices; content management practices; and budgets. For commercial content vendors, the Briefing predicts that customers in government sectors will be looking for pricing concessions and could use help in communicating the value of their services to stakeholders. For content deployment professionals in this sector, the Briefing contains a set of specific recommendations for maximizing the impact of existing resources.