TrendAlert: Trading Trust And The Challenge To Authoritative Sources
The notion of 'authoritative sources' is being challenged as never before. Institution after institution, (and their authoritativeness) is now under a magnifying glass and we believe this has implications for the Information Content Industry. The very essence of our industry rests on authoritativeness, but based on the trends we see, simply claiming to be an authority will no longer suffice. In our opinion, who's an authority and who's not will be increasingly determined by the user. This Briefing discusses the very real trends we're seeing in a power shift between entrusted institutions and the people they serve. It includes a discussion of the trends and provides a 'credibility checklist' so that content vendors can prepare for the impact this trend will have on our industry.