We Are All in This Together!

Collaboration has been a constant theme in publishing and information services markets for a number of years now, though the dotcom bust effectively put the damper on any large-scale movement. As the idea re-awakens, we are beginning to understand what the pioneers were talking about a decade ago. One of the most important questions: How does the network induce players in different places in the value chain or in the same place but with complementary products and services to work together when in the “real” world they have always acted competitively? This report focuses on some of the latest examples and strategies regarding content and workflow collaboration. This report includes:
- Case studies in collaboration from Geofacets, FT.com, and Landmark;
- A discussion of collaborations in advertising, including interviews with three experts: Laurie Kaye, David Attwooll, and Tom Hall;
- A review of thinking points and current collaborations for handling large amounts of data through the value chain.