Social Media Policy Toolkit for Information Managers

In the last few years, the social media phenomenon has exploded. Outsell believes that one of the key ways information managers will be able to demonstrate their value to their organizations in the future is to become more involved in their organizations’ social media management. This report describes why enterprises need social media policies and what the legal and compliance concerns are around enterprise social media usage. It also provides tools and guidelines for information managers on how to structure and manage a social media policy, as well as where information managers can contribute to their enterprises’ social media efforts. This report includes:
- A discussion of legal and compliance concerns regarding social media usage;
- Examples of social media policies from Johnson & Johnson;
- A table of social media management tools for the enterprise;
- A social media policy checklist;
- A Cisco case study;
-Imperatives for information managers who wish to succeed at managing social media in the enterprise.