How-To's And Best Practices For Creating Value-Added Research And Analysis
This practical Briefing helps market research and intelligence professionals create and deliver value-added research and analysis products to their internal clients. In today's corporate business environment, decision-makers expect more from the information they use. They are more proficient in their information usage and application, and they don't hesitate to use the Internet to find information for themselves. As users find information themselves, market research and intelligence professionals are moving up the value chain and providing more decision support in the form of analysis and recommendations rather than raw data. This Briefing provides those professionals with a handbook for creating value-added products. Content vendors will also get a look into what some of their most advanced customers are doing, and advice on creating offerings that suit their needs.