Social Media’s Evolving Presence in the Credit & Financial Information Arena
Social media is permeating personal and professional arenas globally. Although financial service enterprise information users had seemed immune to this inevitable progression, mainly due to regulatory restrictions, social media is impacting the credit and financial information shoreline. In this report we raise awareness of driving factors and early lessons garnered from social media as they affect the credit and financial information world. While not comprehensively dissecting all active competitors’ social media inroads, new entrants and incumbents will find directional signposts from recent activity detailed here. It highlights opportunities and warns of potential threats. It offers suggestions to successfully compete by leveraging this new frontier. This report includes:
- Macro trends and drivers;
- Examples of social media’s evolution relevant to credit and financial information;
- Opportunities and threats facing credit and financial information competitors seeking to capitalize on social media activity;
- Essential actions for leveraging social media.