Annual Advertising and Marketing Study 2009: Spending Patterns, Effectiveness, and Key Drivers
Outsell’s annual Advertising and Marketing Study 2009 is the fourth in our ongoing research and analysis program and answers key questions about what publishers need to know about their advertisers’ marketing and advertising spending. The data, collected in February 2009, quantifies how advertisers have planned their spending during the ongoing economic crisis. This report continues Outsell’s coverage of marketing and advertising budget allocations and growth rates for 2009 across all types of media, providing a unique and comprehensive 360-degree view, and gives publishers a real and current snapshot of marketing and advertising spending. By measuring both, Outsell tracks and reveals all the methods companies use to build and strengthen their brands and generate leads and new business. This report is one of three annual Outsell studies looking at all key money flows that fund the information industry – advertising, libraries, and end-users and their departments. It includes:
- Data on advertising and marketing spending and growth;
- Analysis of spending on advertisers’ own websites and how that saps publisher revenue;
- Data on advertising and marketing spending patterns, including spending as a percentage of revenue and a look at where money redirected from print advertising goes;
- Analysis of how advertisers rate the effectiveness of the many specific digital and traditional marketing methods that they now spend on;
- Marketing and advertising adoption of new media, metrics, key change drivers, and inhibitors;
- Outsell’s analysis of where marketing and advertising are headed;
- Essential actions for publishers and information providers.
We provide a link to download a PDF at the end of the purchase process.
November 24, 2009