Functional Groups of Users: The Cornerstone Of A Targeted Content Strategy
The concept of a functional group of users (FGU) is a cornerstone of Outsell's analysis of the information industry. This Briefing presents the concept of the FGU, with specific examples of FGUs. We also discuss products that serve them, as examples of offerings that fit the needs of specific FGUs, and the attributes that determine their use of information.
