The Changing Roles Of Content Deployment Functions: The Big Picture

This Briefing wraps up our series of reports based on data gathered in Outsell's annual study, 'The Changing Roles of Content Deployment Functions,' in 2003. It aggregates top-level data from all 1,776 respondents to the survey in each of the content deployment functions studied: information professionals, market intelligence professionals, portal managers, knowledge managers, and corporate training professionals. It summarizes the top issues and trends that cut across the functional groups, including: resource constraints; a slowing pace of 'going digital'; an unclear reporting structure for deployment functions; blending of roles; more focused portfolios of service offerings; and a lack of formal strategic planning. The Briefing helps commercial content vendors comprehend the primary characteristics of their buyer markets. It helps content deployment professionals understand where they are in comparison to their peers by benchmarking key activities and metrics. For both groups, it identifies trends for planning and strategizing, and it calls forth common challenges that the industry as a whole must address.