User Report: Manufacturing Professionals In The Corporate Market

This Briefing provides key metrics and trend analysis about Manufacturing professionals as a market for Information Content (IC). Outsell data shows that Manufacturing professionals make $7.37 billion in content purchases annually, as individuals or through departmental spending. Manufacturing professionals spend as much time as other user segments on external information tasks, yet they are less likely to want to seek their own information. Outsell data suggests that this may be due to the fact that they have significant problems in identifying, assessing, and comparing content sources. This Briefing provides detailed data on content spending levels and practices, perceptions of the Internet, and other information habits and behaviors. For commercial content vendors, this Briefing identifies the opportunity to use technology and internal information professionals to reach manufacturing professionals. For content deployment functions serving these functions, it identifies strategies for reaching end users that need help finding the right information.