User Report: Legal Professionals in the Corporate Market
This Briefing provides key metrics and trend analysis about legal professionals as a market for Information Content (IC). Outsell data shows that legal professionals make a total of $340 million in content purchases annually, as individuals or through departmental spending. They spend about 17 percent of their work time obtaining, reviewing, and analyzing external information, which is a longer time frame compared to most other functional groups. Purchasing decisions are fragmented, with legal content buying decisions made by individuals, the in-house law library, the legal department, or the corporate level, so identifying the target market is a big challenge for content vendors. This Briefing provides detailed data on content spending levels and practices, perceptions of the Internet, and other information habits and behaviors for this user segment group. For commercial content vendors, this Briefing identifies key sales challenges and issues. For content deployment functions serving this market, it identifies strategies for reaching legal professionals, who have a strong preference for finding information themselves.