News Deployment – Corporate, Academic, and Vendor Perspectives

Authors: Janet Cleary, Director, Product Analyst; Susan Brown, Sr. Analyst

This Briefing examines the current state of news content deployment in the corporate and academic markets. Based on Outsell's I-AIM(sm) user data and recent interviews with news vendors and buyers, it describes a changing environment in which buyers are demanding more flexibility, comprehensiveness, and global news content. Critical user preferences and buyer requirements are analyzed, and the Briefing compares offerings from several vendors: Dialog NewsEdge, EBSCO, Factiva, Gale, Google, Lone Buffalo, LexisNexis, NewsBank, and ProQuest. For commercial content vendors, the Briefing provides valuable guidance on the latest buyer needs, sourcing concerns, and competitive pressures. For news content deployers in the corporate and academic markets, the Briefing suggests several steps for getting the most out of an investment in news content, including needs assessments, purchase negotiation tips, and staying ahead of developments in this part of the Information Content (IC) market.