TrendAlert: The Stakeholder Management Mandate

Based on interviews with 14 senior library managers, this Briefing outlines some of the specific techniques that successful content deployment functions are using to formalize relationships with the people they report to and serve. It describes measures such as service level agreements, new funding models, and stakeholder relationship management programs. For information professionals and other content deployment functions, this Briefing is an essential guide to techniques for managing relationships with the organizations they serve.