TrendAlert: Pricing Trends For 2003 Content Budget Planning

This Briefing is designed to help content buyers plan for their budgeting processes by understanding trends in content pricing from key vendors. Based on Outsell's research on content buying functions and on interviews with representatives of the vendors they do the most business with, this TrendAlert provides a segment-by-segment breakdown of the level of price increases that can be expected in 2003. Overall, it is likely to be a buyer's market in 2003, as the vendors need to boost profits will have to yield to the budget pressures their customers face. The Briefing outlines a number of strategies for content budget planning in light of the prevailing trends. The Briefing also includes a set of steps that will help content vendors anticipate buyer needs and work more as partners than as mere suppliers.