Toolkit: How To Use Strategic Assessment To Align Future Vision And Current Realities

The path to creating successful content products and services begins before any product development, marketing, or deployment starts. Strategic Assessment provides direction and context for effective business and product planning. It also provides a framework for ensuring that the organization's vision and strategies are aligned to support success in the marketplace. This Briefing-the first in Outsell's series of new ToolKit Briefings-is important both to CEOs and executives of information companies and to any decision-maker whose function is responsible for meeting the content needs of internal customers.