ToolKit: The Why And How Of Product Concept And Usability Testing

One of the most important, and often overlooked, steps of product development is product concept testing and usability testing. As part of our ongoing 'Toolkit' series, we've provided a step-by-step description of the process of conducting product concept and usability research. This Briefing discusses the benefits of conducting this type of research and outlines the four major steps of the research process, including suggestions based on Outsell's years of experience conducting these types of studies. Both commercial content vendors and internal information deployment functions will find valuable insights into yet another step in the product development lifecycle. Don't miss reading this Briefing and learning how to solidify your product development process.