Practical Innovation at Chaines Tele Astral

This in-depth case study describes how Chaines Tele Astral (CTA), Astral French Specialty TV division serving audiences in eastern Canada, is leveraging new web content management practices and technology to grow a traditional broadcast business into a contemporary digital presence serving audiences and advertisers. The analysis examines the business need and the technology solution, acquisition and implementation processes, content and system architecture, and results to date. It includes Outsell’s perspectives on best practices that are leading to winning performance for CTA, its audiences, and its advertiser partners.