WashingtonPost.com Builds on Impressive Start

WashingtonPost.com has long been a gold standard of US newspaper websites. It has won numerous awards, and it ranks highest in local penetration of its market among newspaper websites, having fought the good fight with Yahoo!, Google, and others for “local” readers. Still, the Post struggles, like all newspaper companies. While it is growing significantly online, its ad revenue growth has slowed and its audience doesn’t spend as much time on the site as the Post would like or as its ad revenue needs require. WashingtonPost.com is an example of a relatively successful news site in the throes of continual change. In Outsell’s opinion, all news publishers can learn from its initiatives. This report takes an in-depth look at WashingtonPost.com and contains:

- Company highlights, including history, product and business models, and target markets;
- Details of the competitive landscape, including threats and opportunities;
- Analysis of what factors make WashingtonPost.com unique;
- Essential actions for News publishers that want to learn from WashingtonPost.com’s local and national initiatives.