Sunday, September 17, 2006

Noon – 6:00 p.m.

Registration

Noon – 6:00 p.m.

Golf Tournament

Lansdowne Resort, The RTJII Course

3:30 p.m. – 5:30 p.m.

BrainGain^SM – Minutes Count!

Days are blurring as everything happens at lightning speed. Managing your time and attention means managing your most important resource – you. National award-winning trainer, expert, and author Chuc Barnes will inspire you and arm you with the most important how-to's for managing your – and your team's – time.

6:30 p.m. – 9:00 p.m.

Opening Reception & Dinner

Go to Monday >>

Monday, September 18, 2006

7:45 a.m. – 5:00 p.m.

Registration

7:45 a.m. – 8:30 a.m.

Continental Breakfast

8:30 a.m. – 8:45 a.m.

Welcome Remarks

8:45 a.m. – 9:45 a.m.

Annual Information Industry Outlook: FutureFacts 2007

Outsell's Chief Analyst and her team share our view of what's on the horizon and what it means in each Competitive segment we track, analyze, and serve. They'll provide a solid dose of metrics from the industry's three major Markets: end users, advertisers, and enterprise buyers. They'll share the top Technologies that matter (and who's doing a great job of applying them). Multiply it all by the most important Trends. Add a forecast and essential actions, and you have the Go!SM 10, a deep understanding of what's going on in the information industry, and a plan for 2007.

9:45 a.m. – 10:30 a.m.

FutureFacts 2007: Drill-Down

10:30 a.m. – 11:00 a.m.

Networking Break

11:00 a.m. – 11:45 a.m.

Get Your 2007 Plans in Sync with the Global Economy

It's occurring now. Interest rates, consumer and enterprise spending, housing and gas prices, global warming, avian flu. Learn the implications of each, how they will impact your business, and how to prepare and respond to the economic forecast for 2007.

11:45 a.m. – 12:30 p.m.

M&A: Up, Down, or Sideways in 2007

Solid valuations and a good flow of capital and interest by the financial community kept M&A activity hopping this year. Founders and leaders seeking to sell information companies are considering optimal timing, while acquirers want to optimize growth and strategic fit. Enterprise buyers, advertisers, and end users must deal with the challenges of information companies combining and divesting. Signals indicate valuations may be topping off. Is 2007 the year for more deals or no deals? How must you prepare?

12:30 p.m. – 2:30 p.m.

Lunch and Enjoy the Go! Commons

Join us for lunch and see the latest applications demonstrated by actual customers of our Go! sponsors.

Including: Web Site Makeovers on the Go! – "What Not to Wear on the Web" – Design teams from ArmChair Media (www.armchairmedia.com) and Core.Continuum (www.coredotcontinuum.com) will offer practical advice on how to improve your Web site presence. (registration required, contact epilk@outsellinc.com)

2:30 p.m. – 3:15 p.m.

What Cyberlaws Matter?

Software code is outstripping legal code, and all the code is changing daily. All members of the publishing and information industry must keep up. We'll tell you what's what in the latest legal battles so you can have a battle plan.

3:15 p.m. – 4:00 p.m.

Harnessing Social Publishing

Weblogs, Wikis, Podcasts, RSS. One-to-one publishing continues to restructure the information landscape, replacing the many-to-one methods of yesteryear. Are you harnessing this power? How? Discover how to leverage social publishing to drive revenue as well as customer and user growth. Learn how publishers can harness the architecture of Web 2.0 to their advantage.

4:00 p.m. – 4:45 p.m.

NextGen Technology That Matters

Software and hardware technology provide the tools for the unplanned disrupter. What's around the corner? Who's playing in your backyard? What technologies must you consider and use to remain competitive?

6:30 p.m. – 7:30 p.m.

Red, White & Go!tini Bar

7:30 p.m. – 9:00 p.m.

Networking Dinner

Go to Tuesday >>

Tuesday, September 19, 2006

7:45 a.m. – 8:30 a.m.

Registration & Continental Breakfast

8:15 a.m. – 9:15 a.m.

Meet Your New Customers: Millennials & Mobility

Digital natives are now in college and the workforce. Their next of kin – the millennials – are coming up fast. Join us for an up-close profile of your new customer. Find out how to best serve this new generation and know what to diss and what not to miss.

9:15 a.m. – 10:00 a.m.

The Web Performance Imperative

It's one thing to have a Web site. It's another to have it perform like a fine-tuned race car that users love to drive. Intelligence is essential for optimum Web site performance. Discover how innovative measurement and testing tools can boost your Web site activity. Take away ideas on how to put into place your own state-of-the-art Web performance measurement.

10:00 a.m. – 10:30 a.m.

Networking Break

10:30 a.m. – 11:15 a.m.

News

It's the bedrock, foundation, and platform for just about all segments, audiences, and types of advertisers in the information industry. It's under a perfect storm of pressure, making headlines about itself daily. What is the future of news? How will it survive and thrive and impact you in the coming year?

11:15 a.m. – Noon

Rightsourcing in a Flat World

The world is flat and much of our business can be done from just about any place on the globe. New regions are coming online daily, offering powerful and cost-effective alternatives to the way we run our business. Learn where to source, how to source, and consider the opportunities, must-dos, and pitfalls.

Noon – 2:00 p.m.

Luncheon & Closing Address

How to Do Business in China

Companies from the U.S. and across the globe are flocking to China – the world's fastest-growing market – to buy, sell, manufacture, and create new products. But when it comes to doing business in China, nothing is as it seems, and nothing about it is easy. Learn how China really is and what you need to do for your information business to be a player.

2:00 p.m. – 2:15 p.m.

Closing Remarks