http://www.outsellinc.com/store/products Thu, 09 May 2013 00:00:00 GMT Outsell Recent Reports Feed http://www.outsellinc.com/store/products/1151 Since it entered the legal information market in 2005, Bloomberg has balanced a fine line based on respect and fear. The company has a number of things going for it, and many consider it capable of breaking the overall market hold that global giants Thomson Reuters and Reed Elsevier enjoy. So, where does Bloomberg’s strategy hold sway and how does it match up with other players in the space and for going forward in an industry navigating changing times? Outsell’s “Bloomberg Law: Disruption or Evolution in Legal Information?” report takes a deeper look at the company to help make sense of its offerings, its business model, and to highlight who in the legal information industry could be threatened by Bloomberg’s ambitions and how its potential for disruption could impact the space. This report includes: - An overview of Bloomberg, its development path and target markets, and key metrics about the company; - Milestones and models that have helped Bloomberg arrive at its place in the market today; - Analysis of the user groups Bloomberg targets, and how its business and pricing models compare with rivals Westlaw and Lexis; - Insight into the company’s opportunities and challenges — and its limitations; - An outline of scenarios that could occur, given Bloomberg’s expansion in the market; - Essential actions companies can consider for product design, targeting, and business orientation. Thu, 09 May 2013 00:00:00 GMT http://www.outsellinc.com/store/products/1151 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/1154 In the first quarter of 2013, we saw the aggregate value of US M&A transactions rise, but the outlook for M&A activity in the publishing and information industry is less clear. To help navigate these unknowns and to provide a way for companies to better estimate their market value, we built and introduced the Outsell Valuation Model last year. This report, “The Outsell Valuation Model – What Drives a Company’s Market Value Today,” revisits that groundbreaking approach and tests the model again to see what, if anything, has changed. We also offer a deeper look into how key factors and attributes, from revenue growth to US GDP, fuel valuations to help companies better focus and align their investments and resources. This report includes: - Insight into key areas and strategies used to determine success and market valuation; - An explanation of how we created the original Outsell Valuation Model and how we updated it for this report; - Analysis into four practical strategies that smaller companies might employ and how each impacts value according to our model; - A comparison of results from 2012’s model and those from 2013, including how GDP and an improving economy come into play; - A look at how the valuation model stands up against results from actual deals; - Essential actions for companies to predict accurate market value and to help determine where best to invest going forward. Thu, 02 May 2013 00:00:00 GMT http://www.outsellinc.com/store/products/1154 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/1150 Data is everywhere — and everyone who has it is working to figure out how to monetize it. As digital advertising and marketing grow, fueling a rise in even more data and available analytics, today’s marketers now have tools that let them develop effective strategies and make informed decisions on spending and resources. That’s where the Data Management Platform comes in, an emerging cornerstone of the marketing analysis movement. Outsell’s “Data Management Platforms (DMPs) and Opportunities for Monetizing Data” report takes a closer look at this approach, which lets marketers house all data about customers and prospects in one place to better target selected groups with offers, content, engagement, and advertisements in ways that excel over blast or mass broadcasts. The rush is on to get CMO dollars, but not all solutions are for everyone. This report shows who and what really matters in the market today. This report includes: - A definition of the Data Management Platform, its attributes and functionality, and insight into what has become its major competitor; - Common elements that make up a DMP and how the platform has changed in just a few years; - Factors Outsell sees that will drive further value in customer and third-party data; - Insight into data models and how DMPs can help identify ad targeting strategies and markets to ultimately win over customers; - Discussion of partnerships, challenges, and conflicts that arise from today’s DMPs; - Essential actions going forward to benefit both data owners and data management platform developers. Wed, 01 May 2013 00:00:00 GMT http://www.outsellinc.com/store/products/1150 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/1146 We vetted, analyzed, and prioritized — and five technologies stood out to make Outsell’s annual list of “Five Technologies to Watch.” In highlighting this year’s crop of the most important innovations, we provide a layer of insight into how these technologies play into four states of “new normal” that impact our industry today. This report identifies those technologies likely to have a profound effect on the information industry, with practical explanation of macro-trends critical for key decision-makers to understand. This report includes: - An overview of the issues decision-makers face and how technology can help deploy solutions to customers in meaningful ways; - A look at how our 2013 mega-trend, “The New Normal,” affects publishers and IT, from the influence of tablets to the adoption of big data analytics by companies large and small; - An in-depth look at the five technologies that made our list — Android, QR codes, hybrid clouds, Google Glasses and smartwatches, and predictive analytics — and how each is poised to influence the industry; - Essential actions for publishers and information providers to increase agility, retrain, and embrace new organizational structures. Thu, 28 Mar 2013 00:00:00 GMT http://www.outsellinc.com/store/products/1146 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/1143 The companies that make up GAFA — Google, Amazon, Facebook, and Apple — continue to expand their reach in terms of digital advertising dollars, revenue, and their role in the mobile revolution. So what effect does this greater influence and presence have on today’s publishers and the strategies they employ to navigate GAFA’s still-growing market power? Outsell’s “GAFA Dominance: The Tentacles Grow” takes a closer look at how the four companies have triggered change in the industry — in particular, their influence on several key business areas, through insight into their impact on publishers, how publishers are moving to accept GAFA as part of their world, and what implications that carries for audience and revenue. Though some are still wary of GAFA, publishers now acknowledge that these companies hold solid cards when it comes to power and dominance, and active partnerships with each are growing. GAFA’s influence now ripples through publishing via, among other things, technology, discovery, monetization and data. This report includes: - A look at the growth in GAFA influence, in both audience and reader/advertising revenue, and in their ability to affect legacy and newer digital revenue streams; - Data on GAFA’s market value and the installed bases of each; - Insight into how publishers are using GAFA tools as utilities to build revenue and audience in their digital businesses; - Insight into how GAFA-associated data shapes the landscape and how publishers can masterfully manage it; - Essential actions to help publishers navigate the GAFA landscape. Mon, 11 Mar 2013 00:00:00 GMT http://www.outsellinc.com/store/products/1143 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/1142 Economic recovery stirs plans among businesses and fuels a steady demand for capital and resources. But capital and resources aren’t as easy to secure as they were pre-2009. Lenders, insurers, and business partners keep close watch on corporate customers’ financial qualifications, relying heavily on available commercial credit and risk information to ensure a sustainable relationship. Providers of this information will be positioned front and center in years ahead, as users seek unique, real-time data to help accelerate their decisions and mitigate business risks. Outsell’s “Commercial Credit and 
Risk Information: Market Size, Share, Forecast, and Trends” takes a closer look at this market to outline the key pressures, challenges, opportunities, and solutions that confront financial services and supply chain professionals as they seek to adopt and use commercial credit and risk information to grow their market share. This report includes: - A breakdown of the types of buyers seeking commercial credit and risk information and how each uses the data; - Data on the commercial credit and risk market’s size, share, and structure, and its past, current, and expected performance through 2016; - A look at the opportunities we see to drive growth across all buyer markets; - Insight into potential disruptive forces in the evolution of the market, particularly the move from traditional credit assessments to those that leverage big data analytics; - Analysis of the competitive landscape and our list of 10 companies to watch as they innovate in this space; - Essential actions to help providers drive revenue growth and market share. Thu, 07 Mar 2013 00:00:00 GMT http://www.outsellinc.com/store/products/1142 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/1139 Preliminary estimates for 2012 revenue and growth across the $506 billion information industry show strong gains coming from the Web Search, HR and Market & IT Research markets, while the News Providers & Publishers segment continues its slide. Outsell’s “Information Industry Market Size & Share Rankings: Preliminary 2012 Results” divides the industry into 14 segments and takes a deeper look into 10 to offer detailed analysis of each segment’s revenue, growth and how top players compare in market size and share. We also outline individual segment highlights and the key trends driving performance in each space. This year, we broaden our estimates to include the top 100 companies in the overall information industry. This report includes: - Preliminary revenue and growth rates for the total information industry, which grew 3.3% in 2012, and its top 100 companies, which collectively grew 6.6%; - Data on how each segment’s growth stacks up with GDP and the overall information industry; - Preliminary revenue and growth rates of the top 10 companies in each of 10 industry segments; - Results of performance and market share from the industry’s top 25 companies; - A segment-by-segment breakdown and commentary on what’s influencing performance in each market and the key trends driving growth; - Essential actions for publishers and information providers. Outsell continuously updates a database of more than 6,500 publishers and information providers worldwide and uses a supply-side methodology to size the information industry. This preliminary market size and share report gives an early indication of the size of the information industry market for 2012. We publish final market size and share metrics in June, and our comprehensive industry forecast comes out in the fall. Thu, 28 Feb 2013 00:00:00 GMT http://www.outsellinc.com/store/products/1139 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/1140 Company leaders are always on the lookout for ways to bolster and build a better, more effective sales machine. Information industry CEOs and sales leaders share a common concern across the board: How to further drive sales performance and reach or maintain sales excellence. As the information industry evolves, the roles within sales organizations have changed, too. Outsell’s “CEO Topics: Sales Excellence Study” takes a closer look at what leading companies are doing to readapt their sales philosophies for success, what benchmarks they’re using to measure performance, the level of involvement CEOs are taking to help their organizations, and how companies motivate employees and recruit top talent to their team. This report includes: - Data and analysis from interviews with CEOs and sales leaders representing companies outperforming or showing advantage in their markets; - Common challenges companies share when it comes to leading sales teams — as well as plans for improvement; - The level of CEO involvement within organizations — and with customers — and the effect both have on revenue and growth; - Satisfaction levels with staffing and compensation plans, and the key qualities and skills leaders look for when adding to their teams; - Essential actions and best practices that can help boost performance potential and lay the path for sales excellence. Wed, 20 Feb 2013 00:00:00 GMT http://www.outsellinc.com/store/products/1140 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/1137 The market for Governance, Risk, and Compliance management is growing, as more companies recognize the value in safeguarding their business practices — not just because doing so is good for business, but because it’s necessary for protection against specific economic and market conditions. With this growth comes a prime opportunity for GRC solution providers as they develop and spread awareness about information, technology, and services that help companies manage GRC efforts across the business value chain. Outsell’s “GRC Management: Market Size, Share, Forecast, and Trends” report provides guidance into how solution providers can align goals to support and work as a thought partner with customers to secure future business opportunities. We provide insight on how to best target users and decision-makers of GRC solutions to boost customer awareness and adoption. This report includes: - A breakdown of GRC solutions and a look at who is making or influencing the decision to buy; - Data on the GRC market’s size and structure, and its past, current and expected performance through 2014; - Insight into the pressures that prompt enterprises and small- and medium-sized businesses to pursue effective GRC management; - A look at the key drivers for solution adoption, the challenges customers face during implementation, and a breakdown of the competitive landscape; - Our annual list of 10 companies to watch as they innovate in this space; - Essential actions solution providers must consider to sustain growth efforts in today’s economy. Thu, 07 Feb 2013 00:00:00 GMT http://www.outsellinc.com/store/products/1137 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/1128 An annual tradition, our Outlook report provides our view of what's ahead for the information industry. The tumult of the past few years — including the disruptive forces that spurred new approaches, technologies, and demands — has led the industry to a new place, one in which disruption is all around and structural change is part of daily life. Welcome to The New Normal, our theme for 2013. The New Normal affects all aspects of the economy, and with it comes an expectation that everything can and will be measured to determine its relative value in the industry’s value chain. As companies strive to thrive amid the constant disruption, those with an agile mind-set — and the right people and technology in place — have the best chance to succeed. This report identifies key trends and forces, companies to watch, and contains our predictions about transformative and disruptive changes ahead. It includes: - Industry drivers and forecast data through 2015; - Analysts’ views on trends that will shape their respective sectors in 2013, and insight into what sectors will look like in 2023; - Outsell's "30 to Watch," our annual list of innovators, disruptors and companies that exemplify our year’s theme; - Essential actions for publishers and information providers to help successfully navigate through change. Outsell's fact-based analysis is based on tracking more than 6,500 firms in 11 information industry segments. We conduct original research among advertisers, enterprise information buyers, and end-users (as professionals and consumers), and then couple supply-side analysis with a demand-side perspective to follow the money and track and forecast spending trends. This offers an unparalleled perspective that crosses segments and helps publishers and information providers grow in a global, fast-paced digital environment. In keeping with tradition, this is our last research report of the year. We wish you and your families a peaceful and joyful holiday season and all the best for 2013. Thu, 20 Dec 2012 00:00:00 GMT http://www.outsellinc.com/store/products/1128 outsellclientresearch@outsellinc.com