http://www.outsellinc.com/store/products Wed, 17 Mar 2010 00:00:00 GMT Outsell Recent Reports Feed http://www.outsellinc.com/store/products/907 The 2009-2010 school year saw an explosion in applications to and attendance at community colleges as traditional-age students began choosing them to save money and people began returning mid-career to gain new skills. Community colleges, sometimes perceived as less prestigious and wealthy than other types of postsecondary institutions, have not always been on vendors’ radar screens – at least not more than peripherally. Now they are facing new and difficult challenges that can be addressed by specialized content, technology, professional development, and assessment tools. As community colleges need innovative and engaging solutions, traditional vendors and market disruptors may find some new streams of revenue. This report contains: - An analysis of community colleges “by the numbers” – numbers, enrollment, tuition, degrees conferred, and cost of books; - Analysis of market drivers and market inhibitors; - Outsell estimates for the size of the markets for assessment, professional development, content, and technology – learning management systems; - Essential actions for vendors in this market. Wed, 17 Mar 2010 00:00:00 GMT http://www.outsellinc.com/store/products/907 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/915 Smartphones, e-readers and the iPad are all devices that allow readers to connect with content in new ways. At Outsell we call this emerging experience on handheld devices "the untethered web." Digital content consumption habits for these new devices are not yet formed - experimentation is the norm and uncertainty still surrounds any revenue models that may take hold. This report explores how the handheld device markets are unfolding in unique ways, takes a close look at the devices themselves, and explores them in the context of the opportunities and challenges publishers face. It is based on Outsell’s recent web-based survey of 803 US consumers and interviews with senior executives across publishers and device manufacturers targeting this space. The report includes: - Analysis of the landscape for handheld devices and a primer on classifying them; - Outsell data on device ownership in the US, forecast market penetration, and reactions to the iPad; - A table examining primary attributes of the different devices and analysis of why the opportunity presented by each is unique; - How advertising is likely to unfold across untethered content; - Implications and trends for untethered device markets; - Essential actions for publishers and information providers as they approach this market. Mon, 15 Mar 2010 00:00:00 GMT http://www.outsellinc.com/store/products/915 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/911 In most commercial organizations, no one is closer to revenue production than the salesforce, and IM functions are waking up to the fact that by partnering with sales groups, they’re making their own funding more secure. There are no IM budget guarantees these days, but, by closely aligning with the primary generators of their enterprise’s income and ensuring that the sales division’s needs are met, information professionals are capitalizing on an opportunity to survive and thrive. Supporting sales functions requires a solid grasp of the sales workflow and how information is integrated into the sales process. The report contains: - Analysis of a typical sales workflow and where information solutions can add value; - Outsell data on where sales professionals usually go first for information, what types of information they rely on most, and what are their unmet information needs; - Analysis of salesforce use of handheld devices and social networking services; - What type of help sales professionals say they want from information management professionals; - Recommended actions for information management professionals who want to provide direct support to sales. Tue, 09 Mar 2010 00:00:00 GMT http://www.outsellinc.com/store/products/911 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/912 This is the fifth annual report in our ongoing research and analysis program, and it answers key questions for publishers on what they need to know about their advertisers’ spending. The data, collected in December 2009, quantifies how advertisers have planned their 2010 spending coming out of the major 2008-2009 global economic crisis. It shows that for the first time, advertisers plan to spend more on digital and online marketing and advertising than on print. By measuring both marketing and advertising spending, Outsell tracks and reveals the most comprehensive 360-degree view available of all the methods companies use to build and strengthen their brands and generate leads and new business. This report is one of three annual Outsell studies looking at all key money flows that fund the information industry – advertising, library, and end-users and their departments. It includes: - Data on US and B2B advertising and marketing budget allocations and growth rates; - For the first time, data and analysis on what marketing methods generate the highest return on investment (ROI), according to advertisers; - Analysis of spending on advertisers’ own websites; - Analysis of how advertisers rate the effectiveness of social networking services for marketing and advertising; - Beyond new media, an analysis of how advertisers rate the effectiveness of the many specific digital and traditional marketing methods they now spend on, with data on the most important factors in spending allocation; - Essential actions for publishers and information providers. Wed, 03 Mar 2010 00:00:00 GMT http://www.outsellinc.com/store/products/912 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/905 This report is targeted at publishers and information providers, supplying essential actions for publishers grappling with copyright and how they can better monetize their content. In this era of easy and immediate communication, the perceptions, laws, and practices around copyright and protection of intellectual property are frequently challenged. Outsell conservatively estimates the traffic in information sharing among knowledge workers in the US to be 370 billion events per year – a nearly six-fold increase over our 2005 estimate. This report examines knowledge workers’ behaviors and perceptions around information-sharing and copyright now as compared with 2005. It reviews three keys around copyright - education, enablement, and enforcement - and considers the tools available to publishers for ensuring copyright compliance. The report contains: - Outsell data on content-sharing behaviors and perceptions within the enterprise based on our surveys in 2009 and 2005; - Analysis of compliance management and the variance between policy and practice; - A look at the tools available to enterprises for stewarding copyright compliance and to rights holders for protecting their intellectual property; - Essential actions for publishers to better monetize their content via copyright. Fri, 19 Feb 2010 00:00:00 GMT http://www.outsellinc.com/store/products/905 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/908 Selecting and deploying technology has become a do-or-die proposition for businesses. But with so many technologies out there, many publishing executives are scratching their heads over which ones to adopt and which ones to avoid. Furthering the challenge, Outsell believes that 2010 will mark the year in which existing and emerging technologies will again begin reshaping information publishing in ways that will make the print-to-digital shift look simple by comparison. This CEO Topics report is intended to help publishing executives identify technologies “that matter” - ones that can provide compelling products and services and ultimately serve as competitive differentiators. It is also a primer on technologies for those who don’t have the time or inclination to wade through technical publications. The report includes: - Analysis of the technology playing field; - Outsell’s framework for considering new technologies; - Analysis of five technologies that we believe information providers need to factor into their business and product planning; - Essential actions for publishers and information providers. Tue, 02 Feb 2010 00:00:00 GMT http://www.outsellinc.com/store/products/908 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/906 In this era of community and connectivity, when the ease and immediacy of communication are fundamental, the perceptions, laws, and practices around copyright and protection of intellectual property are frequently challenged. Outsell conservatively estimates the traffic in information sharing among knowledge workers in the US to be 370 billion events per year – a nearly six-fold increase over our 2005 estimate. This staggering amount of activity represents a huge challenge for organizations and institutions striving to oversee copyright compliance. In this report we examine knowledge workers’ behaviors and perceptions around information-sharing and copyright now as compared with 2005, and recommend actions for information managers. The report contains: - Outsell data on content-sharing behaviors and perceptions within the enterprise based on our surveys in 2009 and 2005; - Review and analysis of three keys around copyright - education, enablement, and enforcement; - A look at the tools available to enterprises for stewarding copyright compliance and to rights holders for protecting their intellectual property; - Recommended actions for information managers grappling with copyright compliance. Thu, 28 Jan 2010 00:00:00 GMT http://www.outsellinc.com/store/products/906 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/909 A major theme across the entire information industry in the past decade has been the shift from merely publishing information or data, to embedding that information in workflow solutions. One dynamic and important field that is becoming a hotbed for workflow solutions is governance, risk, and compliance, or GRC. Recently, Thomson Reuters and Wolters Kluwer acquired two significant players in the GRC software space, Paisley and AXENTIS. This report examines the nature of those acquisitions, the strategies of the acquiring information companies, and the implications for other parts of the Legal, Tax & Regulatory (LTR) industry and the larger information industry beyond that. The report contains: - An overview of the GRC market, including market definition and drivers; - Analysis of the size of the GRC market; - A comparison of key companies including Paisley, AXENTIS and others in the competitive landscape; - GRC market dynamics and key trends; - Essential actions for publishers and information providers in this space. Wed, 27 Jan 2010 00:00:00 GMT http://www.outsellinc.com/store/products/909 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/903 No Child Left Behind (NCLB) forever changed how children are educated in the United States, ushering in a new era in testing and assessment. As educators and school officials engage in dialogue with policymakers who are formulating plans for the next reauthorization of NCLB, expected in 2010, the assessment market is holding its collective breath to see what the implications will be. This report provides a detailed overview of the current testing and assessment market landscape and its key players, including market sizing and forecasts. It highlights the impact of NCLB on various testing segments and reviews the results and future implications of the American Recovery and Reinvestment Act (ARRA) of 2009 on the testing and assessment industry. The report includes: - Outsell’s overview of the Education & Training segment; - An overview of the testing and assessment market, including market size, top 10 companies by revenue, and 2009 highlights of the top three players by revenue: Pearson, Kaplan, Inc., and Educational Testing Service; - Analysis of the current market landscape and Outsell’s forecast for the testing and assessment market through 2012; - A look at six rising stars in testing and assessment; - Testing and assessment market dynamics and opportunities; - Essential actions for publishers to succeed in this market. Tue, 26 Jan 2010 00:00:00 GMT http://www.outsellinc.com/store/products/903 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/910 This report analyzes preliminary estimates of 2009 revenue and 2008-to-2009 growth in the $366 billion information industry and its segments. Of 11 segments covered, only three – Education & Training, Scientific, Technical & Medical information, and Search, Aggregation & Syndication – showed positive growth. The others showed declines of up to 19%. The report includes: - Revenue and growth rates for the total information industry, which lost 8.4% of its value in 2009, and its top 20 companies, which in aggregate saw a revenue decline of 4.7% in 2009; - Analysis of macroeconomic trends and the impact of currency conversion; - Revenue and growth rates of the top 5-10 companies in each of 11 industry segments; - Outsell’s commentary on trends in each segment. Outsell continuously updates a database of over 7,000 publishers and information providers worldwide and uses a supply-side methodology to size the information industry. This preliminary market size and share report is prepared to give an early indication of the size of the information industry market for 2009. We publish final market size and share metrics in June, and our comprehensive industry forecast in the autumn. Tue, 26 Jan 2010 00:00:00 GMT http://www.outsellinc.com/store/products/910 outsellclientresearch@outsellinc.com