http://www.outsellinc.com/store/products Mon, 17 Jun 2013 00:00:00 GMT Outsell Recent Reports Feed http://www.outsellinc.com/store/products/1153 Global content spending returned to growth levels in 2012 at $24.2 billion, up almost 2 percent from the prior year, with a majority of those dollars spent on digital content. Although a fragmented market, it’s clear that libraries are all moving in the same direction, trading in their print collections and physical spaces for online resources and virtual information centers. Outsell’s “2013 Library Market Size, Share, Forecast, & Trends” report highlights key trends in the library market and provides a perspective through 2014 to help publishers and information providers who sell into this market understand and estimate: - The size and share of the global library market; - Global library content spend and growth rates; - Global content spend by library type and geographical location worldwide; - Global content spend by information type; We also outline essential actions for vendors looking to grow share, including adapting to a growing set of mobile users, enabling better discovery, and experimenting with content integration as physical spaces evolve. Mon, 17 Jun 2013 00:00:00 GMT http://www.outsellinc.com/store/products/1153 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/1156 As major change envelops the legal services industry, multiple drivers are affecting parts of the law firm market differently, unearthing new competitors and new markets in unique ways. It’s not just law firms feeling the weight — legal information and solutions providers, who capture an estimated $6 to $10 billion in revenues, will ultimately feel the impact too. To thrive, legal information and solution providers must step out from the sidelines, identify the industry’s gaps, and really become part of this change. “Disruption in the Legal Services Industry: Threats and Opportunities for Legal Information and Technology Providers” offers guidance to help these players understand how they can — and must — contribute to support clients and new players with technologically advanced solutions. We help providers to: - Understand the industry’s size, structure, and its individual markets; who’s spending what and where; and what today’s disruptions really mean for them; - Identify where active information and software providers can find new opportunities; - Evaluate where gaps lie and how disruptive players are addressing these needs. We'll offer clarity to help providers reinvent themselves. We'll also help identify which market forces are truly disruptive and which are merely opportunities for competitors. With so much upheaval rippling through the industry, it’s critical to know the difference. Mon, 17 Jun 2013 00:00:00 GMT http://www.outsellinc.com/store/products/1156 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/1160 When content budgets get crunched, information managers cancel subscriptions. When information managers cancel subscriptions, collections grow holes and crucial content becomes inaccessible. That’s when info pros turn to document delivery to buy hard-to-get content, paying per document. Information managers make document delivery their backstop, not just a source for exotica. In response to client interest, this report updates the document delivery landscape, last reviewed in our 2008 report. Who are the players and how are they performing? We also look at the industry as a whole. This report contains: - Examples of models and best practices in document delivery; - Analysis of document delivery challenges and issues; - A document delivery vendor scorecard based on Outsell research; - Comparison of key suppliers’ products and packaging; - Imperatives for information managers to ensure optimal processes and good supplier relationships. Tue, 11 Jun 2013 00:00:00 GMT http://www.outsellinc.com/store/products/1160 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/1151 Since it entered the legal information market in 2005, Bloomberg has balanced a fine line based on respect and fear. The company has a number of things going for it, and many consider it capable of breaking the overall market hold that global giants Thomson Reuters and Reed Elsevier enjoy. So, where does Bloomberg’s strategy hold sway and how does it match up with other players in the space and for going forward in an industry navigating changing times? Outsell’s “Bloomberg Law: Disruption or Evolution in Legal Information?” report takes a deeper look at the company to help make sense of its offerings, its business model, and to highlight who in the legal information industry could be threatened by Bloomberg’s ambitions and how its potential for disruption could impact the space. This report includes: - An overview of Bloomberg, its development path and target markets, and key metrics about the company; - Milestones and models that have helped Bloomberg arrive at its place in the market today; - Analysis of the user groups Bloomberg targets, and how its business and pricing models compare with rivals Westlaw and Lexis; - Insight into the company’s opportunities and challenges — and its limitations; - An outline of scenarios that could occur, given Bloomberg’s expansion in the market; - Essential actions companies can consider for product design, targeting, and business orientation. Thu, 09 May 2013 00:00:00 GMT http://www.outsellinc.com/store/products/1151 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/1152 Outsell’s “Annual Advertising and Marketing Study 2013: B2C Advertising” presents the full results from the consumer advertising side of our 2013 advertising and marketing study. This report is part of an annual series that follows how money flows through and funds the information industry. Here, we analyze the B2C market to answer key questions that help publishers understand how advertisers rate new media and traditional options, and where they plan to invest their advertising dollars this year. This report includes: - Spending plans for B2C and total US advertising and marketing budgets, broken down by dollars, share, growth, media, and method; - Insight into what marketing methods advertisers say generate the highest ROI; - Key trends and market drivers for businesses, as well as advertiser pain points; - Data on effective combinations of digital and traditional marketing methods, according to advertisers, and the top services they will allocate money toward in 2013; - Essential actions to help executives and companies prioritize resources and services. Tue, 07 May 2013 00:00:00 GMT http://www.outsellinc.com/store/products/1152 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/1154 In the first quarter of 2013, we saw the aggregate value of US M&A transactions rise, but the outlook for M&A activity in the publishing and information industry is less clear. To help navigate these unknowns and to provide a way for companies to better estimate their market value, we built and introduced the Outsell Valuation Model last year. This report, “The Outsell Valuation Model – What Drives a Company’s Market Value Today,” revisits that groundbreaking approach and tests the model again to see what, if anything, has changed. We also offer a deeper look into how key factors and attributes, from revenue growth to US GDP, fuel valuations to help companies better focus and align their investments and resources. This report includes: - Insight into key areas and strategies used to determine success and market valuation; - An explanation of how we created the original Outsell Valuation Model and how we updated it for this report; - Analysis into four practical strategies that smaller companies might employ and how each impacts value according to our model; - A comparison of results from 2012’s model and those from 2013, including how GDP and an improving economy come into play; - A look at how the valuation model stands up against results from actual deals; - Essential actions for companies to predict accurate market value and to help determine where best to invest going forward. Thu, 02 May 2013 00:00:00 GMT http://www.outsellinc.com/store/products/1154 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/1150 Data is everywhere — and everyone who has it is working to figure out how to monetize it. As digital advertising and marketing grow, fueling a rise in even more data and available analytics, today’s marketers now have tools that let them develop effective strategies and make informed decisions on spending and resources. That’s where the Data Management Platform comes in, an emerging cornerstone of the marketing analysis movement. Outsell’s “Data Management Platforms (DMPs) and Opportunities for Monetizing Data” report takes a closer look at this approach, which lets marketers house all data about customers and prospects in one place to better target selected groups with offers, content, engagement, and advertisements in ways that excel over blast or mass broadcasts. The rush is on to get CMO dollars, but not all solutions are for everyone. This report shows who and what really matters in the market today. This report includes: - A definition of the Data Management Platform, its attributes and functionality, and insight into what has become its major competitor; - Common elements that make up a DMP and how the platform has changed in just a few years; - Factors Outsell sees that will drive further value in customer and third-party data; - Insight into data models and how DMPs can help identify ad targeting strategies and markets to ultimately win over customers; - Discussion of partnerships, challenges, and conflicts that arise from today’s DMPs; - Essential actions going forward to benefit both data owners and data management platform developers. Wed, 01 May 2013 00:00:00 GMT http://www.outsellinc.com/store/products/1150 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/1149 Outsell’s “Annual Advertising and Marketing Study 2013: B2B Advertising” follows on the heels of our recent B2B headlines report to present the full results from this year’s study. This is the eighth year we’ve dug into the market to analyze and answer key questions to help publishers understand how their advertisers rate new media and traditional options, and where they plan to invest their advertising dollars in 2013. This annual advertising and marketing study is part of a series of Outsell reports that follows how money flows through and funds the information industry. Results from this particular study will help businesses engage more deeply and increase revenue from advertisers overall. This report includes: - Spending plans for B2B and total US advertising and marketing budgets, broken down by dollars, share, growth, media, and method; - Data and insight into what marketing methods advertisers say generate the highest return on investment; - Six key trends and market drivers for businesses of all sizes, including a deeper look into marketing services; - Discussion of how effective companies believe their own sites are and where the best opportunities are for marketing services; - Results of effective combinations of digital and traditional marketing methods, according to advertisers, with data on the most important factors influencing spending; - Essential actions to help B2B media executives prioritize resources and service offerings. Mon, 15 Apr 2013 00:00:00 GMT http://www.outsellinc.com/store/products/1149 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/1148 Making the transition to mobile can create difficulties that span the enterprise. Such challenges present new (and potentially costly) risks for organizations — from authentication challenges and a lack of consistent standards among content providers, to duplicated efforts and misuse of company resources. With the mobile market solidly growing — and a highly transient workforce accessing content via myriad mobile devices — it’s vital that senior managers, information executives, and content providers craft a holistic strategy to ensure they transition right. In building a mobile plan that supports the organization’s strategy and meets critical content needs, IM professionals have an opportunity to reinvent themselves as business partners to create value across the enterprise. Outsell’s “Mobility in the Enterprise” report takes a closer look at where opportunities lie and the problems that surround the IM mobile space today. We offer anecdotal solutions and recommendations to help information executives optimize resources, make wise investments, and deliver content that meets end-user expectations. This report includes: - Insight into how mobile affects the enterprise, the information executive, and the information provider, and particular challenges that confront each; - Solutions that IM executives can consider as they aim to resolve or prevent potentially costly problems; - Analysis of three options to help solve IP authentication issues — including proxy servers, Shibboleth, and OpenAthens — and each solution’s pros and cons; - A discussion of common challenges that could stall or prevent content providers from further development of mobile plans; - Imperatives for information executives to help build a winning mobile strategy. Thu, 04 Apr 2013 00:00:00 GMT http://www.outsellinc.com/store/products/1148 outsellclientresearch@outsellinc.com http://www.outsellinc.com/store/products/1147 Many turn to technology to help structure and make digestible the information about information, a challenge given the vast amount of scholarly communications available today. But as content proliferates and competition grows, we see this challenge morphing into a business opportunity, particularly for those who use technology’s power to further add value to primary and secondary layers of output. Decision-makers can harness this new information currency — a third layer of tertiary information —for greater insight into who uses what, where, and with whom. Outsell’s “Research Analytics in STM: Current Issues and Outlook” takes a closer look at what early adopters and products lines offer in this market, what obstacles they must overcome, what vendors must provide as they develop tools for this space, and what criteria users must keep in mind to find solutions that best meet their needs. This report includes: - A definition of tertiary information and insight into how the market has evolved to address common needs, from corporations to research institutions; - A look at the market for research analytics, including how new tools break out across stakeholders and competitive sets; - Analysis of how tools target various layers of decision-makers, from top level and IM to information providers, researchers, and those at institutions; - Insight into what technology can be used for, its real outcomes, and its impact on the future; - Our forecast for this nascent market, including opportunities to foster partnerships, and where threats lie for tertiary analytics initiatives; - Essential actions to help strengthen tertiary information’s ability to deliver value. Mon, 01 Apr 2013 00:00:00 GMT http://www.outsellinc.com/store/products/1147 outsellclientresearch@outsellinc.com