Title
Thursday, May 13, 2010
The Associated Press
450 W. 33rd (between 9th and 10th)
15th Floor Conference Room
New York, NY 10001
Breakfast Briefing: 8:30 a.m.-Noon
Program
8:30 a.m. - 9:00 a.m.
Registration & Continental Breakfast
9:00 a.m. - 9:15 a.m.
Welcome & Speaker Introduction
9:15 a.m. - 10:00 a.m.
New Decade, New Rules: Is Your Company Ready for the New Newsonomics?
As we enter the first truly digital news decade, the basics of content creation and distribution and the long-established connections between news and advertising are in transformation. Ken offers a tour of this altered landscape and urges publishers to challenge business as usual. In addition, he describes some of the building blocks – optimizing social media, pro-am content building and more - that will provide foundations for growing business.
Author, Newsonomics
Affiliate Analyst, Outsell, Inc.
10:00 a.m. - 10:15 a.m.
Networking Break
10:15 a.m. - 11:00 a.m.
Analytics: To Follow the Money, Follow the People
Don't buy into the groupthink that all publishers are doomed to trade print dollars for digital dimes. Analytics equip adept and willing publishers to set up close-coupled feedback loops that engage their total receptive audience. Chuck will explain how this analytics-driven content is the prerequisite for rising above commoditized rates by creating the premium value that commands premiums from users and advertisers. He'll share data from Outsell's 2010 Annual Advertising and Marketing Study showing how the evolving demands of marketers and advertisers are changing the direction of digital publishing for news and B2B publishers.
VP & Lead Analyst, Outsell, Inc.
11:00 a.m. - 11:45 a.m.
Device Wars: What's a Publisher to Do with Smartphones, E-Readers, and Tablets?
Smartphones, e-readers and the iPad present both opportunities and challenges for News and B2B publishers, as digital content consumption habits for these new devices are not yet formed. Experimentation is the norm, and uncertainty surrounds any revenue models that may take hold. What's a publisher to do? Ned recently authored an Outsell report about how these devices are changing the face of publishing, and he'll explain how the handheld device markets are unfolding. Drawing from Outsell's latest survey data, he'll detail the opportunities and challenges that news and B2B publishers face, and also look at how advertising is likely to unfold across untethered content.
Director, Outsell, Inc.
11:45 a.m. - 12:00 p.m.
