Program

8:00 a.m. - 8:30 a.m.

Registration & Continental Breakfast

8:30 a.m. - 8:45 a.m.

Welcome & Speaker Introduction

8:45 a.m. - 9:30 a.m.

New Decade, New Rules: Is Your Company Ready for the New Newsonomics?

As we enter the first truly digital news decade, the basics of content creation and distribution and the long-established connections between news and advertising are in transformation. Ken offers a brief tour of this altered landscape and urges publishers to challenge business as usual. In addition, he describes some of the building blocks – optimizing social media, pro-am content building and more - that will provide foundations for growing business.

Ken Doctor

Author, Newsonomics
Affiliate Analyst, Outsell, Inc.

9:30 a.m. - 9:45 a.m.

Networking Break

9:45 a.m. - 10:30 a.m.

Social Networking in Action

Kate will present Outsell’s most recent research on the use of social media by information users in corporate, government, healthcare and education settings. She'll present case studies of the social media activities of three key providers of news and business information, comparing these activities with the ways in which we know social media is being used by information professionals, and conclude with Outsell’s Essential Actions for publishers looking to kickstart their social media activities.

Kate Worlock

Director & Lead Analyst, Outsell, Inc.

10:30 a.m. - 11 a.m.

Closing remarks and wrap-up