Wednesday, December 6, 2006
New York Athletic Club
New York, New York
The Web is the center of publishing and information delivery. Print products, if you have them, will become brand extensions as the world moves online. Consumer-driven trends and technologies are changing the landscape at warp speed. How can publishers and information providers survive, much less thrive? Simple: get agile.
- Look who's coming to this BrainGain.
9:00 a.m. - 9:15 a.m.
Opening & Welcoming Remarks
Anthea Stratigos, Co-Founder & CEO
9:15 a.m. - 10:00 a.m.
Marc Strohlein, Chief Technology Officer
Traditional ways of developing and launching products no longer work. If your Web site is two years old, it is hopelessly out of date. Consumer-driven trends and technologies are changing the landscape at warp speed. How can an information provider survive, much less thrive? Simple: get agile. Agile development came out of the software world, but guess what – it works in any number of business applications, including Web-centric information and publishing product development.
Marc Strohlein will open the day by introducing Outsell’s framework – Agile Publishing: Driving Revenue with a Dynamic, Customer-Focused Web Site. You’ll learn what agile publishing is, whether your company has the DNA to become agile, and how making your customers the center of your universe can actually make your life easier while generating more revenue. What’s not to like? Marc will also share Outsell’s own agile development in action – an on-time, on-budget, on-target real-life example. Outsell believes that agile companies will outperform their non-agile counterparts, and this session explains why.
10:00 a.m. - 10:45 a.m.
Intuitive Design & Usability
Scott Woelfel, President & CEO
When was the last time you were a “user” on your own Web site? Is your Web site customer-centric? Does it provide a quality experience while driving interest and action? Are you leveraging great design and functionality for strategic advantage? Learn how to create a Web site that delivers service, builds brand, and makes the sale. Experts share tips for designing a dynamic, agile Web site, state-of-the-art design and usability to-do’s, and aspects of design and usability that drive results in today’s Web-centric world.
10:45 a.m. - 11:15 a.m.
11:15 a.m. – 12:00 p.m.
Dynamic Content Creation
Howard Ratner, Chief Technology Officer, Executive VP
Nature Publishing Group
Kathy Yates, Chief Operating Officer
Do you know your users’ immediate needs and desires when serving up content? Is your content dynamic, changing on the fly to appeal to a given user’s interests? If not, you’re behind the curve. Learn from both advertising- and fee-based publishers who are using leading-edge technology to dynamically publish Web pages. They’ll explain how they leverage licensed and original content to create Web pages for specific user interests.
12:00 p.m. – 1:00 p.m.
1:00 p.m. – 1:45 p.m.
Driving Traffic & Revenue
Paul Pellman, Interim President
Marilou Barsam, Senior VP of Corporate Marketing
Many publishers and information providers are faced with a stark challenge – bridging the revenue gap between print advertising’s traditional CPM and lower revenue per customer online. Others want to improve conversion rates to paid content – via e-commerce or better lead generation to inside and field sales teams. Those best meeting this challenge are using analytics to build new audience traffic that drives advertising, sponsorship, and subscription revenue. Hear from firms that know better than anyone how, where, and when users become engaged with content. These firms are fundamentally customer-centric and are driving the right kind of users to the content of their choice.
1:45 p.m. – 2:15 p.m.
Web Analytics & Testing
Chuck Richard, Vice President & Lead Analyst
Do you know what to track, how to track it, and how to act on that information? Are your Web analytics reliable, rigorous, and actionable? Chuck Richard shows where publishers and information providers rank on the Web analytics agility scale, sharing his research on the Web analytics and marketing practices of a cross-section of these companies. You’ll learn which Web analytics are essential, and why, and find out who’s who in the burgeoning Web analytics industry, essential background for the next session. You’ll also get important Web marketing benchmarks and best practices, plus essential actions for today’s publishers and information providers.
2:15 p.m. – 3:00 p.m.
Web Analytics & Testing: Meet the Middlemen - Connecting with the Right Partners
Jonathan Mendez, Partner
New measurements of audience behavior and advertising ROI are creating new expectations for online content development, audience cultivation, and ad placement and pricing. The “rocket-scientist” complexity of analyzing all the available metrics has spawned a Web metrics industry. Meet the leaders of this new industry, see how Web analytics and testing work, and learn how to use agile tactics to gather, analyze, and apply today’s Web metrics.
3:00 p.m. – 3:15 p.m.
3:15 p.m. – 4:00 p.m.
Fostering Agile Teams: Hiring and Organizing for Velocity in a Digital World
Cara Erickson, Managing Director
Howard Manus, VP, Marketing and Operations
Jim Mathews, Editorial Director
Aviation Week Business Intelligence Services
Velocity is an imperative in today's digital world. So how do you organize and recruit agile teams that are ready to fly, and keep them in the air? Cara Erickson, a leading executive recruiter and information industry veteran, teamed up with Outsell to interview 18 leading news and B2B firms and provide the industry's first report about how to recruit and foster agile talent for interactive businesses. You'll get research results on best practices, key takeaways about recruiting and retention challenges, and hear in real-time from two experienced executives who are currently building and managing online teams for leading content brands.
4:00 p.m. – 4:30 p.m.
Best Practices Discussion
Leigh Watson Healy, Chief Analyst
Anthea Stratigos, Co-Founder & CEO
4:30 p.m. – 5:30 p.m.