Outsell

Event Schedule

8:30 a.m.

Registration Begins

9:00 a.m. - 9:15 a.m.

Opening & Welcoming Remarks

Anthea Stratigos, Co-founder & CEO, Outsell, Inc.

9:15 a.m. - 10:00 a.m.

Keynote Address: The Ecosystem & The Upheaval

John Battelle, Internet Visionary & Author, Battelle Media

10:00 a.m. - 10:45 a.m.

Follow the Money: Advertisers and Their Spending

Chuck Richard, Vice President & Lead Analyst, Outsell, Inc.

10:45 a.m. - 11:00 a.m.

Break

11:00 a.m. - 11:45 a.m.

Ads in Action: Ad Models that Click vs. Collide

Linda Rigano, Director Strategic Alliances , Thomas Industrial Network

11:45 a.m. - 1:00 p.m.

Networking Lunch

Keynote Speaker:
David Moore, Chairman and Chief Executive Officer, 24/7 Real Media, Inc.

1:00 p.m. - 1:45 p.m.

Driving New Revenue via Content e-Commerce

Leigh Watson Healy, Chief Analyst, Outsell, Inc.

1:45 p.m. - 2:30 p.m.

Content e-Commerce in Action: Publishers that Make It Work

Speakers:
Jonathan Erickson, Editor-in-Chief, Dr. Dobb's Journal, CMP Media
Clint Delafield, EVP of Business Development, The Freedonia Group
Tony Durniak, Staff Executive, Publications, IEEE
John Barnes, EVP, Strategic Business Development, Thomson Gale

2:30 p.m. - 2:45 p.m.

Break

2:45 p.m. - 3:30 p.m.

Where GYM Is Headed, and What's Beyond Search

Marc Strohlein, Vice President & Lead Analyst, Outsell, Inc.

3:30 p.m. - 4:30 p.m.

The Aggregators & The Search Engines

Speakers:
Jeffrey Cutler, Chief Revenue Officer, Answers.com
Kathleen Greenler Sexton, Vice President, CMO, HighBeam Research, Inc.
Pamela Springer, President and CEO, ECNext

4:30 p.m.

Closing Remarks

Anthea Stratigos, Co-founder & CEO, Outsell, Inc.

4:30 p.m. - 5:30 p.m.

Networking & Cocktail Reception