Follow the Money - Outsell's End-User Research

Outsell regularly surveys knowledge workers about how much they spend for various types of information, what information they use in their jobs or studies, where they get that information, how they like to receive it, and other attributes that are important to publishers and information providers.

Outsell’s latest wave of research on information users was conducted in December 2008 and garnered 5,660 responses from the corporate, education, government, and healthcare sectors in the US and UK.

Outsell's End-User Research and Analysis

For information publishers

• End-User Update: 2009 Overview presents overall trends in user needs, preferences, and habits
• IT Professionals’ Information Use Habits, Preferences, and Satisfaction helps information providers better understand the unique information needs and habits of IT professionals
• STM End-User Survey Part 1 – Scientists and Engineers analyzes scientists' and engineers' current information needs and habits, and considers implications for the IM functions that serve them and the information providers that supply them
• STM End-User Survey Part 2 – Healthcare Professionals analyzes healthcare users as information consumers, including top information types used and their satisfaction levels with major vendors.
• Legal Professionals’ Information Use Habits, Preferences, and Satisfaction identifies key characteristics of lawyers as information users, and helps information vendors understand lawyers’ habits, motivations, and purchasing patterns.
• Education Market Information Use Habits, Preferences, and Satisfaction helps publishers tap into the huge education market through an understanding of end-users in education and their consumption and spending patterns.

For information managers

• End-User Update: 2009 Overview for Information Managers presents findings from Outsell’s latest wave of research on information users.
• Understanding Scientists’ and Engineers’ Information Use Habits, Preferences, and Satisfaction is geared toward information management professionals who serve scientists and engineers.
• Understanding Enterprise IT Professionals’ Information Use Habits, Preferences, and Satisfaction provides data and analysis on information use by IT professionals.

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