K-12 Testing and Assessment Market: 2009 Market Forecast and Trends Report

No Child Left Behind (NCLB) forever changed how children are educated in the United States, ushering in a new era in testing and assessment. As educators and school officials engage in dialogue with policymakers who are formulating plans for the next reauthorization of NCLB, expected in 2010, the assessment market is holding its collective breath to see what the implications will be. This report provides a detailed overview of the current testing and assessment market landscape and its key players, including market sizing and forecasts. It highlights the impact of NCLB on various testing segments and reviews the results and future implications of the American Recovery and Reinvestment Act (ARRA) of 2009 on the testing and assessment industry. The report includes:

- Outsell’s overview of the Education & Training segment;
- An overview of the testing and assessment market, including market size, top 10 companies by revenue, and 2009 highlights of the top three players by revenue: Pearson, Kaplan, Inc., and Educational Testing Service;
- Analysis of the current market landscape and Outsell’s forecast for the testing and assessment market through 2012;
- A look at six rising stars in testing and assessment;
- Testing and assessment market dynamics and opportunities;
- Essential actions for publishers to succeed in this market.