Vertical Search: Market Size, Share & Forecast
Vertical search continues to deliver what big search engines miss, and the resulting financial potential remains attractive. Outsell estimates the total ad-supported B2B trade information vertical search market at $518 million in 2007. Our research shows that the user and advertiser needs addressed by vertical search services remain significantly underserved by Google, Yahoo!, Microsoft, and AOL. But many B2B trade publishers and information providers that have launched vertical search services have been slow to do what’s necessary to use vertical search as a springboard to seed a fast-growing virtuous circle. This report follows up on our 2006 study, Vertical Search Delivers What Big Search Engines Miss, and includes:
- An overview of the vertical search market;
- Outsell data on B2B vertical search market size and growth;
- Analysis of vertical search market dynamics;
- Essential actions for building momentum that can trigger a virtuous circle of growth.