Non-Profit Postsecondary Institutions Begin Using For-Profit Marketing Tactics

Authors: Outsell Client Services, Client Services; Eduventures, Inc.

Which non-profit postsecondary institutions are using a for-profit approach to marketing?

Eduventures anticipates that non-profit institutions will continue to grow at more moderate percentage growth rates than their for-profit counterparts, but will account for a growing percentage of new students through 2007.

Participation in a consortium, marketing partnership, or deep relationship with a third-party outsourced service provider appears to be a common feature among many non-profit institutions.

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August 14, 2005

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