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The Making Of A High-Impact Market Intelligence Function, Part Five of Five

Author: Mary Corcoran, Vice President, Client Solutions

In this fifth and final Briefing of the series, we examine how Dow AgroSciences,a subsidiary of The Dow Chemical Company, blended culture, content, technology, process, and people into the creation of a market-savvy intelligence function-a function that today stands as a best practices model for both intelligence leaders and suppliers.

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May 23, 2001

Briefing

28 pages

US $95.00

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Keywords: Marketing

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