Instructional Data Management Systems: An Analysis of the Purchase and Decision-Making Process

Inquiry Overview

A software and service firm was interested in understanding the purchase and decision-making process for IDMS at K-12 public school districts.

Key Questions

• What are the various characteristics of these participants' customers?


• How are these participants promoting/positioning themselves to customers?


• What company-level factors are most important in the purchasing decision?


• Who are the technology purchase decision-makers at K-12 public school districts?

Methodology

For this custom research report, Eduventures conducted telephone-based interviews with district administrators responsible for or involved with the purchasing and deployment of IDMS software.