Instructional Data Management Systems: An Analysis of the Purchase and Decision-Making Process
A software and service firm was interested in understanding the purchase and decision-making process for IDMS at K-12 public school districts.
- What are the various characteristics of these participants' customers?
- How are these participants promoting/positioning themselves to customers?
- What company-level factors are most important in the purchasing decision?
- Who are the technology purchase decision-makers at K-12 public school districts?
For this custom research report, Eduventures conducted telephone-based interviews with district administrators responsible for or involved with the purchasing and deployment of IDMS software.