Corporate User Report: Marketing Professionals
Part of our series of profiles of functional groups of users, this Briefing looks at marketing professionals. Marketing professionals rely heavily on external content in their role as bridge between their company and the outside world. The profile is based on our end user research, including our Information About Information Markets (I-AIM) study of corporate end user information habits and preferences. Data points covered include information habits, problems and gaps in information needs, spending patterns, perceptions of the Internet, and other user characteristics. For content vendors, this profile gives a detailed look at a major user segment. For internal content deployment functions, the data will help identify user needs and preferences in the sales organizations they support.