HotTopics: Feeding The Masses With 'The Web 2.0'

Recent innovations in Web technology including blogs, wikis, RSS, and Web services are turning hierarchies on their sides and introducing a much different playing field. Searching and browsing are giving way to a new paradigm - publish and subscribe - that is reshaping the way information is discovered and retrieved. While much attention is currently focused on search and its monetization, Outsell believes that a transition is already underway to a 'Web 2.0' that is much more centered on feeds, streams, subscriptions, and relationships. Anyone who makes a living selling content on the Web needs to understand the opportunities and challenges that this new paradigm embodies. This HotTopics defines Outsell's vision of the next-generation Web, identifies some of the players who are making it happen, and provides advice to content providers on how to harness the enormous power being unleashed.