The Changing Roles Of Content Deployment Functions: Market, Business, And Competitive Intelligence Professionals

This Briefing presents our fifth annual analysis and metrics about professionals engaged in providing market, business, and competitive intelligence to their organizations. Metrics covered include reporting, organization, and staffing; budgets and spending levels; users and services; and content management and creation. A key finding of this year's study is that demands for intelligence services are soaring, and these functions are called on to deliver analysis-intensive services to larger groups of internal customers. Target marketing of services and partnerships with other functions are recommended strategies for dealing with the demand. Another key finding is that intelligence professionals are now more likely to be placed throughout organizations rather than in discrete and separate departments. Unless content repositories are leveraged across an organization, neither internally created nor purchased content is likely to be leveraged effectively. For commercial market intelligence content vendors, the Briefing identifies areas where flexible offerings and true partnerships with internal functions can be the key to increased sales. For content deployment professionals, the Briefing prescribes the marketing and organizational changes that can make their operations more effective and visible.