Education & Training: 2010 Final Market Size and Share Report

Author: Kate Worlock, Director & Lead Analyst

This report provides an in-depth view of the Education & Training (E&T) marketplace, which Outsell sizes at $48.7 billion in 2010 with a growth rate of 4.5%. This year, Outsell’s market sizing reports provide additional emphasis on market share changes, the effects of international diversification, and a look at segment performance characteristics. This report provides advice and essential actions for publishers and information providers that want to create revenue opportunities, attract new buyers, and achieve competitive advantage in the E&T marketplace, and it supports those who cover and need greater understanding of this segment, including suppliers to the industry.
- An overview of the Education & Training market, including size and growth data from 2006-2010;
- A discussion of the top trends impacting this market in 2010, including extension along the value chain, continuing pressures on educational budgets, experimentation from publishers and information providers, and increasing importance of digital revenues as a proportion of educational publishers’ revenues;
- A comparison of the top 25 global E&T companies by revenue and market share;
- The top 10 E&T companies by market share and growth;
- Analysis of the market’s subsegments – content relating to K-12 education, higher education, and training;
- Data on top E&T companies’ revenue broken out by geography, content format, business model, and buyer segment;
- Revenue, growth, CAGR, and market share for the top 50 companies in the Education & Training segment;
- Essential actions for publishers and information providers to succeed in this market.

Open table of contents

Table of Contents

Why This Market Size and Share Report?
Education & Training: Market Overview
- Overview: Market Size and Growth 2006 – 2010
- Impact of Currency Conversion
- Performance Characteristics
Market Share Leaders
- Impact of M&A
- Market Share and Growth
Market Dynamics
- The Story Within the Story – Major Subsegments and Trends
- K-12 Education Content Revenue Analysis
- Higher Education Content Revenue Analysis
- Training Content Revenue Analysis
Revenue Analysis
- Content Format
- Business Models
- Geography
- Buyer Segment
Essential Actions
Related Research
Methodology
Appendix

Table & Figure Titles

Figure 1. E&T Market Size and Growth, 2006-2010
Table 1. Currency Effects of Conversion from Pounds, Euros, and Yen into Dollars, 2009-2010
Table 2. Performance Characteristics of the E&T Segment
Table 3. Revenue Performance and Market Share of Top 25 E&T Companies by Size, 2009-2010
Table 4. Underlying and Constant Revenue Performance of Top 10 E&T Companies, 2010
Table 5. M&A Activity in the E&T Segment, 2010
Figure 2. Top 10 E&T Companies, Market Share and Growth, 2010
Table 6. Major E&T Subsegments, 2010
Table 7. K-12 Education Content Subsegment, Revenue Performance of Top 10 Companies by Size, 2010
Table 8. Higher Education Content Subsegment, Revenue Performance of Top 10 Companies by Size, 2010
Table 9. Training Content Subsegment, Revenue Performance of Top 10 Companies by Size, 2010
Table 10. Top 10 E&T Companies, Content Format, 2010
Figure 3. Digital Content Migration in E&T, 2005-2010
Table 11. Top 10 E&T Companies, Business Models, 2010
Table 12. Top 10 E&T Companies, Geography, 2010
Figure 4. International Diversification of the E&T Market
Figure 5. International Diversification of the Leading E&T Companies
Table 13. Top 10 E&T Companies, Buyer Segment, 2010
Table 14. Revenue Performance and Market Share of Top 50 E&T Companies by Size, 2009-2010