One of the hot buttons in the market research community right now is all about the world of mobile. We wrote about some of activity in a recent Insight and pointed out companies like Thumbspeak and Opinionmeter.

Now we have iPerceptions also introducing new technology for sampling mobile users and a new start-up named Paradigm Sample receiving funding to grow their research arm which provides samples of mobile users.

All this is great – lots of movement, lots of action, companies going where the growth is but we are still missing one thing: Who is figuring out how to shrink the 20 minute questionnaire down to size to fit these platforms? And to then get enough survey data to provide the analysis and insights clients have come to expect. Survey takers are increasingly more mobile, so all these new solutions make sense. Big survey houses are still building long questionnaires like they always have. This will be the next challenge for the market research community.

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