Author: Kate Worlock (Twitter, LinkedIn)

Audience: In this report, we focus on essential data and analysis providing an in-depth view into the Education & Training (E&T) segment, and thus will prove useful for all professionals, executives, and businesses that deal in this segment. This report includes detailed analysis of current market trends and our forecast for this segment’s growth and performance to 2014. Additionally, our “10 to Watch” section includes some up and coming players in this segment and the disruptive forces they embody, as well as some more established companies that are worth watching because of how they are diversifying or adapting to the market. This report provides advice and essential actions for publishers and information providers that want to create revenue opportunities, attract new buyers, and achieve competitive advantage. Equally, it supports those who cover and need greater understanding of the Education & Training segment, including suppliers to the industry, investment bankers and analysts, and journalists.

Highlights:

• Education is a market that has finally begun an inevitable move toward a digital environment
• Outsell’s Education & Training: 2010 Final Market and Share Report revealed that the proportion of revenues derived from digital content continued on an upward trajectory from 28.0% in 2009 to 36.2% in 2010



• Pearson was the first company to have moved past the 50% tipping point, while only one member of the top 10, PRISA, had digital revenues representing less than 10% of the total.
• 2011 will bring further developments along this scale as usage of tablet platforms and mobile devices increases
• The market continues to face a range of disruptive factors from new technology platforms, evolving business models, and pressure from open educational resources.
• Education markets have traditionally been slow to change, but this pace of change has started to accelerate and will continue to do so over the short term as digital services start to fulfill their promises of delivering more effective learning tools at a lower price point.

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Press Inquiries: Greg Jordan, Media Relations (650-394-6522, pr@outsellinc.com)