The New Rules of Aggregation
Author: Ned May (Twitter, LinkedIn)
Audience: Content aggregators occupy the classic position of a middle-man. In short, they make it easier for end-users to locate and consume information they need and in doing so, they take a cut of the transaction. This means providers in this space face a relentless push to generate greater efficiencies; therefore, they are always adopting new technologies and business models. Often, the winners in this category do disproportionately well while the losers disappear quickly. Such was the case when the original licensed content aggregators first came on the scene and such remains the case in web search, where Google continues to occupy a place of its own. In short, it is a market that in aggregate capitalizes on change, and with that change comes upheaval. This report examines those aggregators focused on providing business intelligence and lays the framework for understanding which aggregators are likely to succeed in the coming years and how they will do it.
Highlights:
- There are three core stages where an aggregator engages with an end-user and extracts value from the process of consuming content: Discovery, Distribution, and Clearance.
- The lines between the subsegments of aggregators are beginning to blur as the market continues to evolve.
- In depth analysis of the current state of each segment as well as trends to watch for in the future.
- Recommended actions for aggregators to best thrive in today’s business intelligence market.
Purchase this report from the Outsell store.
Press Inquiries:Emily Pilk (434-391-3880, epilk@outsellinc.com)
Questions: Scott Templeman (Twitter, stempleman@outsellinc.com)










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