There was an interesting announcement this week from WPP’s Kantar group where Kantar has acquired Benenson Strategy Group. That seems like a good fit and a regular press announcement that one sees regularly.
But the interesting part is the description of Kantar. It is now being referred to as the data investment management division of WPP. That’s right, an acronym that spells out DIM. This follows a statement by Sir Martin that WPP was not going to focus on the term Customer Insights and given the investment the company has made in data, etc. they were going to be using the term Data Investment Management.
Naturally, at least one competitor has picked up on this and has already used it in a client/prospect situation where they encouraged the prospect that the account would be far better off working with his firm of bright folks rather than that other company’s DIM group. We can probably expect more of the same over time.
We would think that a company with all the branding and external focus on markets and products, they could come up with something better.