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Use of Interactive Media and Social Networking in Corporate, Healthcare, Education, and Government Roles

Image of Louise Garnett

Author: Louise Garnett, Vice President, Outsell Scout Analytics

Outsell regularly surveys information users in the workplace and in academia - the students, faculty, healthcare providers, and corporate and government professionals commonly referred to as "knowledge workers" - to investigate what they spend for various types of information, what information they use in their jobs or studies, where they go to get that information, how they like to receive it, ways in which they communicate with others, and a host of other attributes. Mobile devices and social networks have been two hotspots in the consumer markets in recent years as more people have begun using them for both personal and professional reasons. It is important for information providers to understand these trends. This report is based on findings from our latest web survey of 6,000 information users and contains:

- Data and analysis on professionals' use of interactive media and social networking, broken out by corporate, healthcare, and education professionals;
- Data and analysis on professional vs. personal use of Facebook, LinkedIn and Twitter;
- Essential actions for publishers and information providers.


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Pub Date: January 13, 2010
Type: Market Report
Segments: B2B ITTRRS MRRS SAS STM
Keywords: Web 2.0, Benchmarking, Users
Pages: 21
Format: PDF Application_pdf


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Download PDF table of contents

Table of Contents

  • Why This Topic?
    1. Methodology
  • Professionals’ Use of Interactive Media and Social Networking
    1. Corporate Professionals
    2. Healthcare
    3. Education
  • Professional versus Personal Use of LinkedIn, Facebook, Twitter
  • Essential Actions
  • Related Research

    • Tables & Figures

  • Figure 1. Top Five Handheld Devices by Sector
  • Figure 2. Use of Social Networking by Sector
  • Figure 3. Professional and Personal Use of Social Networking
  • Figure 4. Top Five Handheld Devices in External Facing Business Roles
  • Figure 5. Top Five Handheld Devices in Corporate Technical Roles
  • Figure 6. Top Five Handheld Devices in Internal Corporate Business Roles
  • Table 1. Top Three Uses of Handheld Devices by Corporate Professionals
  • Figure 7. Use of Social Networking by Corporate Professionals
  • Figure 8. Top Five Handheld Devices Used by Healthcare Professionals
  • Table 2. Top Three Uses of Handheld Devices by Healthcare Professionals
  • Figure 9. Use of Social Networking by Healthcare Professionals
  • Figure 10. Top Five Handheld Devices Used by Education Professionals and Students
  • Table 3. Top Three Uses of Handheld Devices by Education Professionals and Students
  • Figure 11. Use of Social Networking by Education Professionals and Students
  • Figure 12. LinkedIn – Professional versus Personal Usage
  • Figure 13. Facebook – Professional versus Personal Usage
  • Figure 14. Twitter – Professional versus Personal Usage

Companies Mentioned

  1. Bebo, Inc.
  2. Facebook
  3. LinkedIn Corporation
  4. Twitter, Inc.